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National School Breakfast Week 2021

#NSBW21 Contest Now Open—Plus Marketing Tips!

One month to go until National School Breakfast Week 2021 kicks off on March 8! Are you busy making plans? Tell us about them by entering the NSBW “Score Big with School Breakfast” Contest and you could win an SNA Shop gift certificate you can use to promote your program! It’s easy to enter—just fill in your contact information and answer 3 questions about any special menu items in the works, your celebration plans and what you think about the newly expanded NSBW Toolkit. The deadline to enter is Sunday, February 28.

Need some help with your marketing plan in these challenging times? Check out Marketing Ideas to Help You SCORE BIG for Breakfast webinar, now available on demand and free for SNA members. A panel of experts in marketing, nutrition education, menu development and a school chef weigh in with their best ideas in this one-hour presentation, sponsored by our partner Kellogg’s.

The #NSBW21 Marketing & PR Resources page of the NSBW website has additional tools you can use, including a customizable press release, sample proclamation and NSBW Infographic for parents and the community, available in English and Spanish. You’ll also find downloadable social media images for Facebook, Instagram and Twitter you can use on your school or district’s social media accounts. Be sure to use the #NSBW21 hashtag when posting on social media—we may share your content!

Enter Now

National School Breakfast Week resources are made possible with the generous support of Kellogg’s.

We are a state affiliate to the School Nutrition Association (SNA), which represents over 55,000 individuals who have made a commitment to child nutrition.

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